Buying Wine in 2020 – Why Going Online Has to Be the Right Choice

The New Year is well and truly underway. We hope that you had a wonderful time celebrating both the festive period and the passing of 2019.

The beginning of 2020 brings with it a bunch of new opportunities. And we’re betting that you’ve already set yourself several resolutions.

Be honest… have you broke any of them yet?

A few members of our team may have done, especially those who said they were going to stay sober in January. With so many amazing Italian wines around, can you really blame them for not quite managing it?

But we’re getting off-topic.

The point we’re making is that 2020 has arrived and with the New Year may come a new way for you to buy Italian wines.

Simply put, if you’re still buying from your local store, you need to get on the web and use a supplier like Xtrawine.


There are plenty of reasons why you should sacrifice the traditional store for the online wine vendor.

Reason #1 – Lack of Variety

Any shop, no matter where it’s a small store or a supermarket, has its limits in terms of the number of wines that it can sell. Basically, you have the shelves and a small storage room. There’s nothing beyond that, which means that the store can only sell so many varieties of wine.

Of course, the store will focus primarily on the wines that sell well. This means those who are looking for the true Italian wine experience will find themselves struggling. At best, you’ll get access to a few popular vintages to make your choices from.

There are thousands more besides that a store would never be able to expose you to.

And if you want proof of that, you need only check out the huge selection that we have on offer. Xtrawine plays host to over 2,000 wines, all of which are of the highest quality.

If you want wines from the major companies, such as the Antinori family, they’re here. If you want to buy the most popular wines, such as Barolo and Chianti, you can find them online at our store.

But if you want something that’s a little less well-known…

Well we have plenty of wines from small regional producers for you to choose from.

Not being limited by a physical space means that we’re able to provide more variety than a traditional store. This means that the more explorative amongst you will be sure to find new Italian wines to suit your tastes.

Reason #2 – Stores Aren’t Convenient

Now, let’s say that there’s a wine that you’ve absolutely fallen in love with. It ticks every one of your boxes and you find yourself traveling to your local store every week to grab a few bottles.

That’s all well and good…until the store no longer stocks the wine.

What do you do now?

Well, you could go driving around every store in town in a vain attempt to find the wine. And you might get lucky…

Or you might waste hours, or even days, of your time on a wild goose chase.

Alternatively, you could hop online and find the wine that you’re so in love with in a matter of minutes. You could order the wine, arrange the delivery date, pay for it, and simply sit back and await its arrival a couple of days later.

And you could do it all with a nice glass of wine by your side while your lazing about in your pyjamas. You could even complete the order on your phone in a matter of moments, if you’re so inclined.

The lack of convenience is one of the many reasons that traditional stores are falling behind their online counterparts today. Just remember that the next time you find yourself spending an eternity trying to find the Italian wine that you like.

Reason #3 – They’re More Expensive

Think about all of the costs that go into running a store. You have staffing costs in relation to customer service reps. There are the costs of operating the building and arranging it so that it’s suitable for customers.

Retail outfits needs equipment, constant lighting, and any number of other things to make the consumer experience more pleasant.

All of these things cost money.

And of course, the stores don’t just absorb those costs themselves. They pass them onto the consumer.

That’s why you’re often going to find that the same bottle of wine will cost more in a store than it would online. Store owners simply have more costs to deal with. Plus, they often can’t order in bulk when it comes to wine. As a result, they don’t get access to bulk discounts like online vendors do.

Again, all of these extra costs get passed onto you as a consumer.

Simply put, buying online means you’re going to find better prices. And when it comes to the often costly world of Italian wine, that’s a very important thing.

Reason #4 – There’s No Information

Unless you’re buying from a specialist store, it’s unlikely that you’re going to find out much about the wines that you’re buying in a traditional store.

Think about it like this…

You pick up a bottle of wine in a supermarket and head to the clerk. You ask them where the wine comes from and what they know about the producer.

They don’t know because it’s not their job to know!

And that’s a situation that you’ll find in most traditional stores. But if you buy online, you have access to a wealth of information at your fingertips.

Just check out any of the wines on the Xtrawine store. You’ll see that we provide details about the wine and what it has to offer. We also provide information about the producers so you can explore more of their work, if you like. And of course, we have our blog, which is another great source of information.

Buying online allows you to make more informed decisions about your wine purchases.

Why not start 2020 off with a bang. By a bottle of Italian wine from our store today.



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