Sarah Jessica Parker Launches Her New Wine (And The Reasons Why You Should Try it)

We have a confession to make…

We love a bit of Sex in the City. We don’t know what it is but there’s just something about Carrie, Samantha, Charlotte, and Miranda that we can’t get enough of. Even now, years after the show’s run ended, we still find ourselves coming back to it every so often.

Perhaps a few of you were as in love with the show as we were?

For us, Sarah Jessica Parker’s Carrie was the lynchpin of the show. We loved all of the girls but it was Carrie who really captured out hearts. With her signature Cosmopolitan in hand, she drove every major event in the show.

It’s a testament to Parker’s abilities as an actress that she was able to do that for so many years.

But it’s not her Parker’s acting talents that we want to focus on here.

Parker’s Pursuit of Wine Perfection

If you’ve been keeping up with your wine news, you may know that Sarah Jessica Parker has just unleashed her own little vino on the world. And while it may not be an Italian wine, it’s certainly worth your attention.

She’s teamed up with New Zealand’s Invivo to create the Invivo X, SJP. And this is more than just a celebrity branded wine we’re talking about here. Parker worked closely with the winery to create an amazing product, as she says herself:

“I have thoroughly enjoyed the collaboration with Rob and Tim from Invivo.

“Every part of the process from our initial conversations discussing wine styles, to the creative process on the brand and label design and of course, the sauvignon blanc blending session; it’s all been one exciting step after another.

“And a thrilling education in the business of winemaking.”

The end result?

A Sauvignon Blanc that’s sure to tantalise the taste buds. Parker’s adventures into the world of wine got us thinking a little bit more about this most famous of wines. And we’ve come up with a few reasons why you should try a Sauvignon Blanc for yourself, be it Parker’s or any of the many Italian wine varieties that we have in our store.

Reason #1 – It’s Just a Cool Wine

Carrie Bradshaw made Cosmopolitan’s cool again. 

And now, Sarah Jessica Parker’s doing the same for Sauvignon Blanc.

Okay, so that’s a bit of a stretch. But that’s only because Sauvignon Blanc is already one of the coolest wines out there. Just let the name roll of your tongue and you get that instant appeal. There’s a good reason why you’ll find this specific variety of white wine in almost any bar that you go to.

People love to drink it!

It’s a light and refreshing wine that’s perfect for sharing with friends. A night spent with a bottle of Sauvignon Blanc is always a night well spent, in our humble opinions.

Reason #2 – It’s Summer in a Bottle

There’s a lot of nasty stuff going on in the world right now. But one of the biggest bright spots that we have is that summer is finally here.

The days are almost as long as they’re going to be for the entire year. The weather’s warmer and there’s just a brightness to the day that helps you to overcome a lot of your worries.

Sauvignon Blanc is the perfect wine for this time of year. Its fruity and fresh taste appeals on a completely new level when you drink it while basking in the summer sun. In fact, it’s like you’re swigging a mouthful of summer every time you take a drink.

The wine’s simple, refreshing, and perfect for this time of year.

Reason #3 – Parker Made the Right Choice

Let’s bring the focus back to Sarah Jessica Parker’s own wine.

Why did she choose to work with producers in New Zealand to create her version of Sauvignon Blanc?

The simple answer is that the Kiwis may just be the masters of this type of wine in the current industry. That may feel like a shot to the soul of many a French and Italian wine lover. However, New Zealand’s Sauvignon Blanc wines evolve constantly and are quickly becoming the envy of the industry.

When Parker chose her producers, she didn’t just pick anybody. She picked one of the most prestigious wineries that specialises in a wine that New Zealand has really put its stamp on. That’s all the more reason to give her wine a try.

Reason #4 – It’s a Perfect Pairing Wine

There are few wines that can claim to be as versatile as Sauvignon Blanc when it comes to the foods that they pair with. Despite its fruity and acidic nature, this wine just seems to go with everything.

The acidity works in its favour for richer dishes. It’s almost like the acid slices through the flavour to create this perfect balance that you just can’t get enough of.

Or perhaps you’re thinking of holding a chili cook-off during the summer. It’s one of the great paradoxes of people that we love to eat hot and spicy foods during the hottest months of the year. But if you’re chili-mad, a glass of Sauvignon Blanc offers the cool fruitiness needed to chill your taste buds out.

You name the dish and it’s likely that there’s a version of this wine out there that will pair with it!

The Final Word

Unfortunately, we haven’t managed to get out hands on any of Sarah Jessica Parker’s Sauvignon Blanc. It’s a fairly limited wine and it’s only just come out.

But that doesn’t mean we can’t help you to get your fix of Sauvignon Blanc.

A quick check of our website will reveal dozens of Sauvignon Blanc wines from all around the world. And each one has been rated based on its quality. We’re sure that you’ll find a wine that suits your tastes.

And if Sauvignon Blanc isn’t your thing, check out the thousands of other wines that we have to offer instead!



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