In France with signature labels

In France with signature labels. xtraWinexperience’s trip to France stops at one of the most prestigious wineries, almost a pioneer in strengthening the link between art and wine, Château Mouton Rothschild. Indeed, it is since 1924 that this winery has entrusted its labels to the inspiration of some of the most outstanding international artists. Let us introduce you to the Château Mouton Rothschild winery and its most famous signature labels.

Château Mouton Rothschild

The Château Mouton Rothschild winery was a pioneer in creating signature labels. The link between the preciousness of wine and the preciousness of art began in 1924 when Baron Philippe de Rothschild entrusted the famous illustrator Jean Carlu with composing the label for that year’s wine. With the outbreak of World War II, however, Baron Rothschild was forced to leave France and abandon his project with it.

After the war, Rothschild returned to France and settled in the fields destroyed by the Nazi occupants. As a result, in a short time, was able to start producing wine again. Just think that the 1945 vintage came out with a V in homage to Churchill’s victory.

Hence began a long series of wine and artistic successes that continues to this day. Not least because the artists Rothschild calls upon to deal with the labels are free to interpret them according to their flair. Baron de Rothschild’s objective is to give his wine a solid and original visual identity and make it unique.

We have selected for you, by way of example, some of the most famous labels that have marked the history of Château Mouton Rothschild.

Château Mouton Rothschild artist labels

xtraWine has already told you about the beautiful relationship between Salvador Dalí and the world of food and wine. In 1958, the Château Mouton Rothschild winery entrusted the label’s graphics to him. As a result, Dali’s style is immediately recognisable: on the label, one perceives the dream world’s lightness combined with the surrealist movement’s whimsy.

Other artists have dealt with the French winery’s labels. Some examples?

1973 was Pablo Picasso’s turn: in his interpretation of the label, one immediately notices the curved lines that characterise his works and especially the colour blue, which represented his artistic production between 1901 and 1904, a colour that stands out against the gold background in this label. Finally, in 1975, it was Andy Warhol who, true to his Pop Art style, depicted Baron Rothschild in a collage composed of several sketched studies.

These are just a few examples that we wanted to highlight to demonstrate how strong and always unique the link between wine and art is. Examples prove that wine is also an art form.

So, what do you think about trying one of the beautiful wines from Château Mouton Rothschild? For example, this fantastic

Baron de Rothschild Chateau Clarke 2012

Signature labels

This ruby red wine, 30% Sauvignon and 70% Merlot, offers a bouquet of very ripe fruit and cedar on the nose, pleasant and discreet woody hints, as well as notes of vanilla, liquorice, cocoa and roasted almonds. In the mouth, it is forthright and tasty, full-bodied, with a rich, balanced flavour and a fruity finish. Excellent with first courses with meat sauce as well as grilled red meats.

At xtraWine, you will find more wines from this interesting French winery and many others, both Italian and international. They are all based on a fundamental philosophy: wine is an art that transforms grapes into emotions.

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