{"id":46609,"date":"2023-11-07T15:50:39","date_gmt":"2023-11-07T14:50:39","guid":{"rendered":"https:\/\/blog.xtrawine.com\/?p=46609"},"modified":"2023-11-07T15:57:05","modified_gmt":"2023-11-07T14:57:05","slug":"the-singles-day-is-coming-from-xtrawine","status":"publish","type":"post","link":"https:\/\/blog.xtrawine.com\/en\/the-singles-day-is-coming-from-xtrawine\/","title":{"rendered":"The Singles Day is coming from xtraWine"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\">\n<p>Celebrate <strong>Singles Day<\/strong> with <strong>xtraWine<\/strong> from <strong>November 10th to 13th<\/strong> with discounts and promotions on a wide range of products in our catalog.<span id=\"docs-internal-guid-8ff3d51a-7fff-9c70-679d-ae0e634fa58d\"><\/span><\/p>\n\n\n\n<p><span id=\"docs-internal-guid-8ff3d51a-7fff-9c70-679d-ae0e634fa58d\"><span style=\"font-size: 14pt; font-family: Roboto, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\">Not familiar with Singles Day? Don&#8217;t worry; <\/span><a href=\"https:\/\/www.xtrawine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-size: 14pt; font-family: Roboto, sans-serif; color: rgb(17, 85, 204); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline;\">xtraWine<\/span><\/a><span style=\"font-size: 14pt; font-family: Roboto, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\"> has you covered.<\/span><\/span><\/p>\n\n\n\n<p><strong>Index<\/strong>:<\/p>\n\n\n\n<ul>\n<li><a href=\"#h-what-is-singles-day\">What is Singles Day?<\/a><\/li>\n\n\n\n<li><a href=\"#h-from-singles-celebration-to-shopping-event\">From Singles Celebration to Shopping Event<\/a><\/li>\n\n\n\n<li><a href=\"#h-singles-day-vs-black-friday\">Singles Day vs. Black Friday<\/a><\/li>\n\n\n\n<li><a href=\"#h-singles-day-worldwide\">Singles Day Worldwide<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-singles-day\">What is Singles Day?<\/h2>\n\n\n\n<p>Singles Day, also known as <strong>Bachelors Day<\/strong>, is a <strong>celebration for singles<\/strong>. In <a href=\"https:\/\/en.wikipedia.org\/wiki\/China\" target=\"_blank\" rel=\"noreferrer noopener\">China<\/a>, it&#8217;s an unofficial holiday that <strong>originated in 1993<\/strong> at <strong>Nachino University<\/strong>.<\/p>\n\n\n\n<p>Four male students decided to create a <strong>day to honor being single<\/strong>. Their aim was to counterbalance <a href=\"https:\/\/en.wikipedia.org\/wiki\/Valentine%27s_Day\" target=\"_blank\" rel=\"noreferrer noopener\">Valentine&#8217;s Day<\/a>, a day dedicated to couples.<\/p>\n\n\n\n<p>The celebration started within the university and eventually spread throughout society.<\/p>\n\n\n\n<p>In 2011, in <a href=\"https:\/\/en.wikipedia.org\/wiki\/Beijing\" target=\"_blank\" rel=\"noreferrer noopener\">Beijing<\/a> alone, 4,000 couples tied the knot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why November 11th?<\/h3>\n\n\n\n<p>This date holds <strong>symbolic significance in China<\/strong>.The number &#8220;<strong>1<\/strong>&#8221; represents <strong>an unmarried individual<\/strong>, while &#8220;<strong>11<\/strong>&#8221; symbolizes <strong>two people together<\/strong>. &#8220;Four 1s&#8221; represent two or more couples, each composed of two single individuals.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/blog.xtrawine.com\/wp-content\/uploads\/2023\/11\/singles-day-xtrawine-02-1-1024x512.webp\" alt=\"Singles Days with xtraWine\" class=\"wp-image-46586\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-singles-celebration-to-shopping-event\">From Singles Celebration to Shopping Event<\/h2>\n\n\n\n<p>In <strong>2009<\/strong>, <strong>Daniel Zhan<\/strong>, <strong>SEO of <\/strong><a href=\"https:\/\/www.alibaba.com\/?src=sem_ggl&amp;field=UG&amp;from=sem_ggl&amp;cmpgn=20524394097&amp;adgrp=154674792913&amp;fditm=&amp;tgt=kwd-932673495827&amp;locintrst=&amp;locphyscl=1008982&amp;mtchtyp=e&amp;ntwrk=g&amp;device=c&amp;dvcmdl=&amp;creative=673250736908&amp;plcmnt=&amp;plcmntcat=&amp;aceid=&amp;position=&amp;gad_source=1&amp;gclid=CjwKCAiA3aeqBhBzEiwAxFiOBpGRfRrzAHGCN7k4UzOx9QqNB7OZMMjpZrrjsjnUB0ZcvM_gJ9zteRoCftgQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Alibaba<\/strong><\/a>, one of the world&#8217;s leading <a href=\"https:\/\/en.wikipedia.org\/wiki\/Business-to-business\" target=\"_blank\" rel=\"noreferrer noopener\">B2B<\/a> commerce platforms, utilized this day to offer 24 hours of online and offline shopping discounts.<\/p>\n\n\n\n<p>Today, it has become the largest shopping event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Singles Day in Numbers<\/h3>\n\n\n\n<p>In <strong>2018<\/strong>, Alibaba&#8217;s <strong>gross merchandise volume<\/strong> reached <strong>$30.7 billion<\/strong>.<\/p>\n\n\n\n<p>Sales on Alibaba, in <strong>2019<\/strong>, increased by 26% to <strong>$38.4 billion<\/strong>.<\/p>\n\n\n\n<p>In <strong>2021<\/strong>, both Alibaba and JD.com set a record of <strong>$139 billion<\/strong> in sales, with <strong>290,000 brands<\/strong> on Alibaba&#8217;s platforms, including Tmall, Taobao, and Aliexpress.<\/p>\n\n\n\n<p>Instead, in <strong>2022<\/strong>, both Alibaba and JD did <strong>not disclose sales results<\/strong> <strong>due <\/strong>to economic challenges related to <strong>Covid-19 in China<\/strong>.<\/p>\n\n\n\n<p>Singles Day also includes cultural events. For instance, Alibaba hosts grand celebrations with celebrities the night before the big shopping day. In 2017, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Nicole_Kidman\" target=\"_blank\" rel=\"noreferrer noopener\">Nicole Kidman<\/a> was part of the festivities, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Taylor_Swift\" target=\"_blank\" rel=\"noreferrer noopener\">Taylor Swift<\/a> in 2019, and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Katy_Perry\" target=\"_blank\" rel=\"noreferrer noopener\">Katy Perry<\/a> in 2020.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/blog.xtrawine.com\/wp-content\/uploads\/2023\/11\/singles-day-xtrawine-03-1024x512.webp\" alt=\"Singles Days with xtraWine\" class=\"wp-image-46589\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-singles-day-vs-black-friday\">Singles Day vs. Black Friday<\/h2>\n\n\n\n<p>In <strong>2017<\/strong>, <strong>Singles Day in China<\/strong> <strong>surpassed Black Friday<\/strong> in terms of revenue, with approximately <strong>$25 billion in sales<\/strong>, including $1 billion within the first eight minutes.<\/p>\n\n\n\n<p>In the same year, the <strong>combined sales<\/strong> of all U.S. shopping holidays, including <strong>Black Friday,<\/strong> <strong>Thanksgiving Day<\/strong>, <strong>and Cyber Monday<\/strong>, didn&#8217;t match the Chinese market.<\/p>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Black_Friday_(shopping)\" target=\"_blank\" rel=\"noreferrer noopener\">Black Friday<\/a> generated $5 billion, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Cyber_Monday\" target=\"_blank\" rel=\"noreferrer noopener\">Cyber Monday<\/a> $6.6 billion, and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Thanksgiving\" target=\"_blank\" rel=\"noreferrer noopener\">Thanksgiving Day<\/a> $2.87 billion, for a <strong>total of $14.47 billion<\/strong>.<\/p>\n\n\n\n<p>This success in China was due to a remarkable logistics challenge, with the first package delivered just 13 minutes after purchase, and guaranteed one-hour delivery for some products.<\/p>\n\n\n\n<p>Here are some figures from <a href=\"https:\/\/en.wikipedia.org\/wiki\/Forbes\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>:<\/p>\n\n\n\n<ul>\n<li>140,000 participating brands<\/li>\n\n\n\n<li>15 million available products<\/li>\n\n\n\n<li>1.5 billion payments processed with Alipay, Alibaba&#8217;s online payment platform, with 90% of these payments made through mobile devices<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/blog.xtrawine.com\/wp-content\/uploads\/2023\/11\/singles-day-xtrawine-04-1024x512.webp\" alt=\"Singles Days with xtraWine\" class=\"wp-image-46592\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-singles-day-worldwide\">Singles Day Worldwide<\/h2>\n\n\n\n<p>In the <a href=\"https:\/\/en.wikipedia.org\/wiki\/United_Kingdom\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>UK<\/strong><\/a>, National Singles Day is celebrated <strong>on March 11th<\/strong>, with experts organizing events for singles.<\/p>\n\n\n\n<p>MediaMarkt, the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Germany\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>German<\/strong> <\/a>company, <strong>promotes Singles Day in its stores<\/strong>.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/en.wikipedia.org\/wiki\/Norway\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Norway<\/strong><\/a>, in 2016, the <strong>electronics retailer Elgiganten<\/strong> <strong>organized a day for singles<\/strong>.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/en.wikipedia.org\/wiki\/Indonesia\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Indonesia<\/strong><\/a>, this holiday is nicknamed &#8220;<strong>Harbolnas<\/strong>&#8221; in some e-commerce platforms, <strong>signifying<\/strong> an <strong>online shopping day<\/strong>.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>Singles Day is coming with xtraWine! From November 10th to 13th, 2023, xtraWine will celebrate it with discounts on a wide range of products!<\/p>\n","protected":false},"author":1,"featured_media":46574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[785],"tags":[22671,22669,21547],"jetpack_publicize_connections":[],"yoast_head":"<title>The Singles Day is coming from xtraWine - xtraWine Blog<\/title>\n<meta name=\"description\" content=\"Singles Day is coming with xtraWine! 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