{"id":42046,"date":"2023-01-18T04:18:28","date_gmt":"2023-01-18T03:18:28","guid":{"rendered":"https:\/\/blog.xtrawine.com\/?p=42046"},"modified":"2023-01-18T04:22:22","modified_gmt":"2023-01-18T03:22:22","slug":"blue-monday-with-dasmijan-podversic","status":"publish","type":"post","link":"https:\/\/blog.xtrawine.com\/en\/blue-monday-with-dasmijan-podversic\/","title":{"rendered":"Blue Monday with Dasmijan Podversic"},"content":{"rendered":"\n

xtraWine explores the meaning of Blue Monday and proposes an antitode: a white wine from Friuli. Let’s introduce you Dasmijan Podversic Kaplja 2018. Let’s discover them both!<\/h2>\n\n\n\n

Blue Monday. What is it? Why is it a commercial event? <\/p>\n\n\n\n

We talked about the origins of Halloween<\/a> and Black Friday<\/a> so it is only obvious that we would get to talk about Blue Monday and learn all about it. Without further ado, let’s delve into this commercial -and yet interesting- event and let’s discover what wines could be best associated with the saddest Monday of the year!<\/p>\n\n\n\n

xtraWine curiosity corner: why Blue Monday?<\/h2>\n\n\n\n

There is very little substance to the saddest day of the year: Blue Monday is a marketing concoction. 100%. <\/p>\n\n\n\n

The term was coined in 2005 by an internationally renown psychologist Dr Cliff Arnall<\/a>. Arnall, in an attempt to popularise psychology (which is, despite common belief, a hard science profoundly rooted in statistics) collaborated with SkyTravel for a commercial. And to be original, they created this pseudo-scientific phenomenon called the Monday blues that would, supposedly, happen on the third Monday of January.<\/p>\n\n\n\n

Arnall even concocted a mathematical formula (we love formulas at xtraWine) to prove the statistical relevance of Blue Monday. It was a joke and it had no intention of having any scientific relevance. Nevertheless, people misunderstood it, as usual!<\/p>\n\n\n\n

Anyway, let’s see such a formula and let’s act as true computer scientists and pretend for a minute that we understand and\/or care about it:<\/p>\n\n\n\n

\"\\frac{[W<\/a>
Formula Arnall, 2005 e 2009<\/a><\/sup><\/figcaption><\/figure><\/div>\n\n\n\n

That’s sweet right?<\/p>\n\n\n\n

Let’s identify the elements in the pseudo-scientific formula:<\/p>\n\n\n\n

W= weather<\/p>\n\n\n\n

D= Amount of debt, which tends to abound after Christmas<\/p>\n\n\n\n

d= average monthly salary<\/p>\n\n\n\n

T= Days passed from Chrismas<\/p>\n\n\n\n

Q= Days from the realisation that all your new year’s resolution was an absolute sham<\/p>\n\n\n\n

Na<\/sub>= Will to change<\/p>\n\n\n\n

M= motivation<\/p>\n\n\n\n

This formula was used to devise a marketing campaign that would be funny and witty. Little did the psychologist know that it would give way to criticism on one hand, and a worldwide phenomenon on another hand!<\/p>\n\n\n\n

xtrawine’s Blue Monday antitode: Dasmijan Podversic Kaplja 2018<\/h2>\n\n\n\n
\"Blue
Our interpretation of Blue Monday -by our creative Sam<\/sup><\/figcaption><\/figure><\/div>\n\n\n\n

A wine that can combat the monday blues must be strong, full-bodied and good.<\/strong><\/p>\n\n\n\n


We therefore thought of an award-winning white wine from Friuli,<\/strong> whose producer is best known to lovers of orange wine: Dasmijan Podversic Kaplja 2018<\/a><\/strong>.<\/p>\n\n\n\n

An award-winning Friulian white wine: Gambero Rosso, Veronelli, Bibenda, Ais.<\/strong><\/p>\n\n\n\n

High scores, a renowned wine, part of a Friulian company that is attentive to sustainable agriculture. A real gem for us at xtraWine. So much so that we gave this wine a score of 95\/100.<\/strong><\/p>\n\n\n\n

A wine with an antique golden yellow colour, slightly opalescent and with a soft, warm and enveloping taste. Ideal for fish dishes, but also perfect as an aperitif with good wine.<\/p>\n\n\n\n

Don’t miss your chance to try a great wine with xtraWine!!<\/h2>\n\n\n\n
\"exclusive<\/a><\/figure><\/div>\n\n\n\n

<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

xtraWine explores the meaning of Blue Monday and proposes an antitode: a white wine from Friuli. Let’s introduce you Dasmijan Podversic Kaplja 2018. Let’s discover them both! Blue Monday. What is it? Why is it a commercial event? 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