{"id":41503,"date":"2022-12-20T08:00:00","date_gmt":"2022-12-20T07:00:00","guid":{"rendered":"https:\/\/blog.xtrawine.com\/?p=41503"},"modified":"2022-12-15T11:41:05","modified_gmt":"2022-12-15T10:41:05","slug":"art-culture-feudi-di-san-gregorio","status":"publish","type":"post","link":"https:\/\/blog.xtrawine.com\/en\/art-culture-feudi-di-san-gregorio\/","title":{"rendered":"Art and culture with Feudi di San Gregorio"},"content":{"rendered":"\n

Wine and art in the winery. xtraWine CH and Feudi di San Gregorio: let\u2019s discover the relationship between art, culture, wine and terroir.<\/strong><\/h2>\n\n\n\n

xtraWine CH <\/strong>met Antonio Capaldo, CEO of <\/strong>Feudi di San Gregorio<\/strong><\/a> and the person who decided, with determination and ambition, to make Feudi di San Gregorio a place where culture, art and wine meet.\u00a0<\/p>\n\n\n\n

We have already talked about the winery, dwelling mainly on architecture and design. Today we want to focus on Feudi di San Gregorio’s attention to art<\/em>. <\/p>\n\n\n\n

In fact, the winery has a great ambition: to be a centre of discussion between culture, art and wine. On the other hand, Feudi di San Gregorio has become an international source of inspiration.<\/em><\/p>\n\n\n\n

xW: Antonio Capaldo: how did Feudi di San Gregorio’s interest in art, architecture and design start?<\/strong><\/h3>\n\n\n\n

AC: <\/strong>Feudi di San Gregorio has a special bond with the world of art and design. We at Feudi di San Gregorio take care of the single detail<\/strong> from the bottle to the winery.<\/p>\n\n\n\n

It all started in 2001 when the winery appointed Massimo Vignelli<\/a> to create the brand<\/strong>. In this way – and ever since – we have been able to give our bottles an extraordinary, distinctive trait.<\/p>\n\n\n\n

Although our winery is well-known, the real revolution started with our bottles. The labels have therefore become the first ambassador of our company’s philosophy. <\/strong><\/p>\n\n\n\n

xW: How did Massimo Vignelli contribute to redefining Feudi di San Gregorio through the labels?<\/strong><\/h3>\n\n\n\n

AC: <\/strong>First, our brand identity wanted to be revolutionary but rigorous. We believe in thinking out of the box with a careful methodology.<\/p>\n\n\n\n

In addition, this new approach was linked to a significant challenge: we wanted the centuries-old winemaking tradition that characterises Feudi di San Gregorio to stay.<\/p>\n\n\n\n

So, we combined harmoniously and creatively these two souls that best represent us: tradition and the ambition to think out of the box and reinvent the image of wine.<\/p>\n\n\n\n

\"arte\"
Massimo Vignelli’s label sketches<\/sup><\/sup><\/figcaption><\/figure><\/div>\n\n\n\n

xW: We read with attention and interest what Massimo Vignelli’s creative process was.<\/strong><\/h3>\n\n\n\n

Shall we contextualise this statement by the artist: ‘The image of Feudi di San Gregorio is innovative but mindful of its origins. A project that is semantically correct and consistent in every detail: a total design’?<\/strong><\/p>\n\n\n\n

AC: <\/strong>Massimo Vignelli describes the creative process that inspired him to design and make contemporary, even the ancient mosaics depicted on the labels, combining geometry and art.<\/p>\n\n\n\n

The quality of the details, the choice of colours and the hot gold tint, together with the innovation of a minimal size compared to traditional wine labels, have made these bottles known worldwide.<\/p>\n\n\n\n

This is how the company is now known for its iconic bottles of Greco di Tufo, Fiano di Avellino, Falanghina, Taurasi and Piano di Montevergine, Taurasi Riserva<\/strong>.<\/p>\n\n\n\n

The Selections line, <\/strong>thus Cutizzi, Pietracalda, Serrocielo, Dal Re, Visione <\/strong>also takes inspiration from a design by Massimo Vignelli. <\/p>\n\n\n\n

xW: How did the project of making Feudi di San Gregorio an authentic creative workshop grow, where culture, art and wine meet and come together?<\/strong><\/h3>\n\n\n\n

Indeed, over the years, Feudi di San Gregorio has become an actual creative workshop. As a result, our collaborations have grown at a swift pace.<\/p>\n\n\n\n

I would like to make it clear that ours are strong partnerships, not mere label remakes. In fact, we have established a solid collaboration with essential artists like Fabio Novembre<\/a>, Mimmo Jodice<\/a>, as well as with Vedovamazzei<\/a>, Marinella Senatore<\/a> and Pietro Ruffo<\/a>.<\/p>\n\n\n\n

Art is part of -and defines- Feudi di San Gregorio in every aspect.<\/strong><\/p>\n\n\n\n

Pietro Ruffo has chosen to describe the life cycle of wine on the surface of an amphora, used since ancient times for ageing wine.<\/p>\n\n\n\n

Therefore, the story of winery operations merges with the local community that animates it and the terroir that hosts it: Irpinia \u2013 a place of wisdom, wine and food culture. All this characterises and animates Feudi di San Gregorio.<\/strong><\/p>\n\n\n\n