{"id":26985,"date":"2020-10-01T16:00:49","date_gmt":"2020-10-01T14:00:49","guid":{"rendered":"https:\/\/blog.xtrawine.com\/?p=26985"},"modified":"2021-11-10T09:01:47","modified_gmt":"2021-11-10T08:01:47","slug":"the-italian-harvest-what-can-we-expect-from-the-italian-wine-industry-this-year","status":"publish","type":"post","link":"https:\/\/blog.xtrawine.com\/en\/the-italian-harvest-what-can-we-expect-from-the-italian-wine-industry-this-year\/","title":{"rendered":"The Italian Harvest \u2013 What Can We Expect From the Italian Wine Industry This Year?"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\">\n<p>We\u2019ve said it before and we\u2019ll say it again \u2013 2020 has been a difficult year for the Italian wine industry.<\/p>\n\n\n\n<p>Of course, we have the pandemic to thank for that, in large part. And though the industry did a great job of getting back onto its feet after the initial spate of lockdowns, there\u2019s no denying that the pandemic had its effects, just like it has on all types of businesses over the last few months.<\/p>\n\n\n\n<p>However, even before the pandemic occurred, there were predictions that stated that 2020\u2019s <a href=\"https:\/\/blog.xtrawine.com\/en\/the-2021-wine-harvest-what-do-the-forecasts-say\/\">Italian wine harvest <\/a>wouldn\u2019t be as fruitful as those of previous years.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.xtrawine.com\/en\/whats-happening-with-the-2021-italian-wine-harvest\/\">Now that the harvest is underway<\/a>, we have some more solid figures. And while these figures may seem to be distressing at first glance, there\u2019s a definite silver lining that runs through them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Smaller Harvest<\/strong><\/h2>\n\n\n\n<p>Predictions made at the beginning of the year appear to be true. The Italian wine industry will produce about 5% less wine than it did in 2019.<\/p>\n\n\n\n<p>In this case, the pandemic is not the cause. In fact, the industry made this prediction much earlier in the year due to a number of factors that might affect production. Principally, these factors came down to the climate. We\u2019ve already written, at length, about the effects of climate change on grape production.<\/p>\n\n\n\n<p>In 2020, we\u2019re seeing those effects in action.<\/p>\n\n\n\n<p>Unseasonable weather has a lot to answer for in terms of the diminished production levels. Frosty patches in some areas of the country did a lot to limit the growth of certain types of grape. And the result is that the industry, as a whole, will produce about 45 million hectolitres of wine in 2020.<\/p>\n\n\n\n<p>But let\u2019s put that figure into a little bit of context.<\/p>\n\n\n\n<p>Yes, it represents a decline in production for the industry. However, 45 million hectolitres is still an enormous amount of wine. It\u2019s unlikely that many producers will struggle to create enough wine to serve consumer demand. As such, we\u2019re anticipating few ill effects from this smaller harvest, assuming that it\u2019s a one-time thing.<\/p>\n\n\n\n<p>That situation may change if this decline ends up being part of a downward trend over the next few years, however.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Decline in Wine Exports<\/strong><\/h2>\n\n\n\n<p>Recent data released by Coldiretti paints a more worrying picture about the state of the industry. Their research shows that Italian wine exports are on course to decline by about 4% in 2020. What\u2019s more, this is the first decline that the industry has experienced in about three decades.<\/p>\n\n\n\n<p>That\u2019s certainly a cause for concern for wine producers. After all, it indicates a reduction in demand for the very product that they provide.<\/p>\n\n\n\n<p>However, it\u2019s also worth digging into the possible reasons for this decline. And while we can\u2019t blame the pandemic for the smaller harvest, we can certainly point to it as a chief cause here.<\/p>\n\n\n\n<p>In particular, the lockdown imposed on many hospitality businesses during the last few months has had a huge impact on <a href=\"https:\/\/www.xtrawine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (apre in una nuova scheda)\">wine sales around the world<\/a>. Many of these businesses buy large quantities of wine to service their customers. Bars and restaurants, for example, need to have a constant flow of wine coming in.<\/p>\n\n\n\n<p>However, those businesses had to close for several months in many countries in 2020. And even though we\u2019re seeing many of them re-open now, there\u2019s still a lot of uncertainty. In many cases, countries have placed limited hours on their hospitality businesses. Plus, there\u2019s still a risk that some countries, such as the UK, may get plunged into a second lockdown in the coming months.<\/p>\n\n\n\n<p>All of this adds up to a reduced demand from the B2B side of things for the Italian wine industry.<\/p>\n\n\n\n<p>The impact on general consumers hasn\u2019t been quite as heavy. After all, the average person can still visit a shop to buy wine or use an online supplier, such as Xtrawine. However, it\u2019s possible that Italian wine hasn\u2019t been a priority for many, especially those who\u2019ve found themselves in difficult financial times as a result of the pandemic. As such, it\u2019s likely we\u2019ve seen a reduction in demand in this area as well.<\/p>\n\n\n\n<p>Still, we\u2019ve seen exporting declines of 12% to France, 14% to the UK, and a staggering 44% to China.<\/p>\n\n\n\n<p>On the surface, those look like scary numbers. However, it\u2019s important to remember that the pandemic is a temporary thing. According to Coldiretti, it\u2019s likely that the industry will rebound in 2021, assuming all goes well with the external factors that caused the decline in demand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Silver Linings<\/strong><\/h2>\n\n\n\n<p>So, it\u2019s perhaps looking like a rougher year than anticipated for the Italian wine industry. However, there are a couple of silver linings that we can take away from all of this.<\/p>\n\n\n\n<p>The first is one that we\u2019ve already touched on. The pandemic has created a year where nothing has happened quite how anybody expected it to at the beginning of 2020. As the world gets an even greater grip on the coronavirus issue, we\u2019re likely going to see increases in demand lead to more exports in the coming months and throughout 2021.<\/p>\n\n\n\n<p>But another silver lining is that none of these distressing figures have anything to do with the quality of the wines that Italian producers have created in 2020. By all accounts, this year\u2019s harvest looks set to produce some of the most exciting vintages that we\u2019ve seen in years.<\/p>\n\n\n\n<p>On the surface, the figures that we\u2019re seeing from the analysts paint a picture that isn\u2019t exactly rosy for the Italian wine industry. However, looking beyond the raw numbers shows us that things aren\u2019t as bad as they appear. We\u2019re living through unprecedented times, and yet we\u2019ve only seen single-figure reductions in exports and production.<\/p>\n\n\n\n<p>That\u2019s amazing!<\/p>\n\n\n\n<p>And what\u2019s more, we know that the quality of the wines that Italy\u2019s producers will create will be second to none. In 2021 we\u2019re looking forward to a major rebound but we also want to stress that 2020 could have gone&nbsp;<em>much<\/em>&nbsp;worse.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>We\u2019ve said it before and we\u2019ll say it again \u2013 2020 has been a difficult year for the Italian wine industry. Of course, we have the pandemic to thank for that, in large part. And though the industry did a great job of getting back onto its feet after the initial spate of lockdowns, there\u2019s [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":26987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[736],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<title>The Italian Harvest \u2013 What Can We Expect From the Italian Wine Industry This Year? - xtraWine Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.xtrawine.com\/en\/the-italian-harvest-what-can-we-expect-from-the-italian-wine-industry-this-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Italian Harvest \u2013 What Can We Expect From the Italian Wine Industry This Year?\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve said it before and we\u2019ll say it again \u2013 2020 has been a difficult year for the Italian wine industry. 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