{"id":24870,"date":"2020-06-11T16:00:54","date_gmt":"2020-06-11T14:00:54","guid":{"rendered":"https:\/\/blog.xtrawine.com\/?p=24870"},"modified":"2020-12-01T16:03:22","modified_gmt":"2020-12-01T15:03:22","slug":"the-future-of-buying-and-selling-wine-is-online","status":"publish","type":"post","link":"https:\/\/blog.xtrawine.com\/en\/the-future-of-buying-and-selling-wine-is-online\/","title":{"rendered":"The Future of Buying and Selling Wine is Online"},"content":{"rendered":"\n

Just think about how much of a hassle it used to be to source a good bottle of Italian wine<\/a> before the internet existed.<\/p>\n\n\n\n

Let\u2019s say that you lived in the UK and want a good bottle of wine. You could have checked out the supermarket but you knew that you\u2019d never going to find truly prestigious vintages there. That\u2019s not to say the wines weren\u2019t any good.<\/strong><\/p>\n\n\n\n

They\u2019re just not what you wanted.<\/p>\n\n\n\n

So you had to go a specialty wine distributor. Of course, this assumes that you could find such a distributor in your location. If there wasn\u2019t one, you\u2019d have to travel a fair distance to find somebody. And even then, they\u2019d only have a limited amount of stock. If they didn\u2019t have the Italian wine that you wanted, you\u2019d have to order it in.<\/p>\n\n\n\n

And that meant waiting for an even longer amount of time. And when the wine arrived, you\u2019d have to travel again just to go and pick it up.<\/p>\n\n\n\n

The point we\u2019re making is that the advent of the web changed everything about buying Italian wine. We claimed in the title that buying and selling wine is the future.<\/p>\n\n\n\n

But really, it\u2019s the present too!<\/p>\n\n\n\n

The future is already here and these are the reasons why.<\/h2>\n\n\n\n

Reason #1 \u2013 Convenience is King<\/strong><\/p>\n\n\n\n

We\u2019ve pretty much outlined all of the hassle that you\u2019d have to go through back in the day to source a good bottle of Italian wine. It was a full-on mission! And while that may have given you a certain sense of satisfaction once you finally got your wine, it\u2019s not something that most would want to do every day.<\/p>\n\n\n\n

But now?<\/p>\n\n\n\n

All you have to do is boot up a computer, phone or tablet, and jump online. Let\u2019s say you come across the Xtrawine website during your search. In the space of a couple of clicks or taps, you could have an Italian wine ordered and on its way to you. It takes seconds and you can do it from almost anywhere.<\/p>\n\n\n\n

That\u2019s convenience in action and it\u2019s a huge reason why buying and selling online has become so popular.<\/p>\n\n\n\n

Reason #2 \u2013 More Stock<\/strong><\/p>\n\n\n\n

We highlighted another issue with the old way of doing things in our intro. Before the days of the web, you had to hope that your wine merchant had the vintage that you wanted in stock. If they didn\u2019t, you needed to wait for them to source it and order it in. And if they didn\u2019t deliver, you\u2019d have to spend even more time going to pick it up!<\/p>\n\n\n\n

That\u2019s not an issue when buying online. <\/h2>\n\n\n\n

And again, you can use the Xtrawine website<\/a> as a perfect example.<\/p>\n\n\n\n

We stock thousands of wines from all over the world, ranging from common vintages through to some of the most exclusive around. You can see them and order them at any time. And because we\u2019re not limited to the confines of a physical store, we will always have something in stock that suits your tastes.<\/p>\n\n\n\n

That\u2019s a huge benefit of buying and selling wine online<\/a>. The limitations disappear and variety is the result.<\/p>\n\n\n\n

Reason #3 \u2013 Greater Access to Producers<\/strong><\/p>\n\n\n\n

Let\u2019s go back to the old days again.<\/p>\n\n\n\n

Back then, it was pretty hard to learn about smaller wine producers. Sure, the magazines would cover the major players. But smaller producers were stuck to distributing domestically because they just couldn\u2019t get the exposure that they needed.<\/p>\n\n\n\n

Of course, this affected sellers. With no exposure, they\u2019d always have limits put on their businesses.<\/p>\n\n\n\n

But it also affects buyers. It meant that you\u2019d potentially miss out on some amazing wines simply because you\u2019d never heard of them.<\/p>\n\n\n\n

Again, the web changed everything.<\/p>\n\n\n\n

Thanks to the internet, any wine producer can create a website and make their products available on websites like ours. This means that they have all of the tools that they need to build their reputations and establish an international presence.<\/p>\n\n\n\n

As a buyer, you have more choice than ever before. You could spend hours falling into a black hole of wine as you search for producers that you\u2019ve never heard of before. And when you emerge, we\u2019re certain that you\u2019ll come bearing a wine that you\u2019d have never found before the advent of the web.<\/p>\n\n\n\n

Reason #4 \u2013 It\u2019s the Best Option for the Current Situation<\/strong><\/p>\n\n\n\n

We couldn\u2019t write this article without confronting the coronavirus situation again. And while many countries, Italy included, are starting to slowly reopen, this pandemic has taught us a lot about the state of the wine industry.<\/p>\n\n\n\n

Many a producer still relies on traditional channels to market and sell their wines. Perhaps it\u2019s not surprise that these producers struggled over the last few months. With no sales channels available to them, they\u2019ve had to sit around and wait.<\/p>\n\n\n\n

Or at least, most of them have.<\/p>\n\n\n\n

Others have taken the initiative and gotten their products online. And this means they\u2019ve managed to make some sales, even if it\u2019s not at the volume they\u2019d normally have.<\/p>\n\n\n\n

In the future, it\u2019s the producers who embrace the web who\u2019ll benefit the most. The current situation demonstrates this perfectly as it shows how many sellers just aren\u2019t prepared for the future.<\/p>\n\n\n\n

In the years to come, more people will want to buy online, which means sellers need to go where the market is.<\/p>\n\n\n\n

The Final Word<\/strong><\/p>\n\n\n\n

We\u2019ve talked about all of the reason to buy wine online in the past, so we won\u2019t go into them again here in too much detail. Just check out our catalogue and pick a wine. You\u2019ll see all of the benefits for yourself.<\/p>\n\n\n\n

But we also have a message for producers and other retailers\u2026<\/p>\n\n\n\n

The web is the way to go. It offers you another sales channel that\u2019s future-proof. It also allows you to gain exposure in parts of the world that would otherwise never hear about you.<\/p>\n\n\n\n

Whether you\u2019re buying or selling, the web is the way to go when it comes to Italian wine.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

Just think about how much of a hassle it used to be to source a good bottle of Italian wine before the internet existed. Let\u2019s say that you lived in the UK and want a good bottle of wine. 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