{"id":24262,"date":"2020-05-14T16:00:31","date_gmt":"2020-05-14T14:00:31","guid":{"rendered":"https:\/\/blog.xtrawine.com\/?p=24262"},"modified":"2021-07-06T15:57:19","modified_gmt":"2021-07-06T13:57:19","slug":"wine-is-a-cultural-fact-the-reasons-why-the-wine-industry-will-always-endure","status":"publish","type":"post","link":"https:\/\/blog.xtrawine.com\/en\/wine-is-a-cultural-fact-the-reasons-why-the-wine-industry-will-always-endure\/","title":{"rendered":"Wine is a Cultural Fact \u2013 The Reasons Why the Wine Industry Will Always Endure"},"content":{"rendered":"\n

There\u2019s a lot of concern about what\u2019s going to happen to the Italian wine industry in the wake of the global pandemic. Not just the Italian industry, in fact. The global industry has been hit hard by what\u2019s happening right now.<\/p>\n\n\n\n

And it\u2019s easy to see why.<\/p>\n\n\n\n

Producers aren\u2019t able to work on their product in the same way that they used to. And even those who keep going have seen their sales fall. High-end producers, such as those who make Barolo, have reported decreases of 90% in sales.<\/p>\n\n\n\n

And with supporting industries all being on lockdown, this lack of sales looks likely to continue for the foreseeable future.<\/p>\n\n\n\n

However, the Italian wine industry will endure. And the same goes for the industry on a global scale.<\/h2>\n\n\n\n

Why?<\/p>\n\n\n\n

Because wine is part of global culture. For thousands of years, people have consumed wine for any number of reasons. From ceremonial to religious to social, wine, along with other forms of alcohol, has been a part of the social makeup for as long as we\u2019ve known how to make it.<\/p>\n\n\n\n

The industry will ensure because it\u2019s part of our culture. And we want to dig into why we\u2019re so confident that the Italian wine<\/a> industry will land on its feet.<\/p>\n\n\n\n

Reason #1 \u2013 COVID-19 is a Temporary Setback<\/strong><\/p>\n\n\n\n

Yes, it feels like the pandemic encompasses everything right now. If you turn on the news, all you see are the latest updates about what the world\u2019s governments are doing about it. Even coming the Xtrawine blog will see you reading articles about COVID-19.<\/p>\n\n\n\n

It\u2019s almost impossible to think of a time before this virus was a part of the global makeup.<\/p>\n\n\n\n

But it\u2019s crucial that we do.<\/p>\n\n\n\n

It\u2019s crucial that we remember that COVID-19 isn\u2019t a permanent thing. It\u2019s only arisen over the last few months and scientists the world over are working constantly to solve the challenge. Eventually, somebody will make a breakthrough. We\u2019ll receive a vaccine and have better testing in place.<\/p>\n\n\n\n

There will be a world after COVID-19. And as hard as it may be to fathom, that world will return to normal. People will still love wine after this is all said and done. And that means that for as hard as the industry\u2019s being hit right now<\/a>, it will recover when this is all over.<\/p>\n\n\n\n

But what about future pandemics?<\/p>\n\n\n\n

Right now, we\u2019re all learning as we go. But if another pandemic were to strike in the future, we now have measures in place. We\u2019re better prepared for the future due to what\u2019s happening at this moment in time.<\/p>\n\n\n\n

Reason #2 \u2013 Nothing is Quite Like Wine<\/strong><\/p>\n\n\n\n

We\u2019re not ashamed to say that we\u2019ve sampled more than a few alcoholic beverages in our time. We\u2019re sure that you\u2019re the same. Sometimes, you\u2019d rather have an ice cold beer than a glass of Italian wine.<\/p>\n\n\n\n

As we often say\u2026variety is the spice of life.<\/p>\n\n\n\n

But there\u2019s a reason why certain types of alcoholic drinks maintain their popularity for centuries.<\/p>\n\n\n\n

And in the case of wine, it\u2019s that there\u2019s nothing quite like it.<\/p>\n\n\n\n

Wine stands apart from other types of alcohol due to so many reasons. There\u2019s the variety of drinks that all fall under this umbrella. There\u2019s the deep and proud history of the many producers who make our favourite drinks. Wine also tastes unlike any other type of drink that you can find and it offers a level of complexity that makes it an absolute joy for the tastebuds.<\/p>\n\n\n\n

The point we\u2019re making is that there will always be a place for wine in the world because there\u2019s nothing else quite like it.<\/p>\n\n\n\n

That\u2019s why drinking wine has endured for thousands of years. It\u2019s why ancient civilisations had gods dedicated to wine.<\/p>\n\n\n\n

It\u2019s so much more than a simple drink. The wine industry has a deep-rooted culture that is impossible to uproot. Even if what\u2019s happening right now led to the collapse of every major producer in the country, it still wouldn\u2019t be the end for wine.<\/p>\n\n\n\n

Somebody, somewhere, would keep making it. <\/p>\n\n\n\n

Reason #3 \u2013 It Influences Culinary Culture<\/strong><\/p>\n\n\n\n

What\u2019s the first thing that you think when you\u2019re preparing a new meal?<\/p>\n\n\n\n

If you\u2019re anything like us, it\u2019s \u201cWhat wine would go well with this?\u201d<\/p>\n\n\n\n

This is another thing that sets wine apart from so many other beverages. It\u2019s not just something that you consume as a standalone drink. For many, the true joy of wine comes from the many things that you can combine it with. Beyond its own history, wine is indelibly part of the foodie culture as well.<\/p>\n\n\n\n

In our eyes, that makes it essential.<\/p>\n\n\n\n

It\u2019s why almost every wine listing that you\u2019ll see recommends foods that you should pair the wine with. It\u2019s why most restaurant menus recommend wine pairings for their bets dishes.<\/p>\n\n\n\n

Wine and food are linked in a deeper way than many people realise. And that means wine has as much influence on the culinary culture as it does on its own.<\/p>\n\n\n\n

People are never not<\/em> going to need food.<\/p>\n\n\n\n

And for as long as people want to try new and interesting things, there will be room for new and exciting wine pairings.<\/p>\n\n\n\n

Reason #4 \u2013 There\u2019s Passion Poured Into Every Glass of Wine<\/strong><\/p>\n\n\n\n

Last, but certainly not least, we can never underestimate the passion that wine producers pour into their work.<\/p>\n\n\n\n

These are people who take amazing pride in what they achieve with their wines. They\u2019re people who have a respect for history and a desire to make their marks on the world through their passion.<\/p>\n\n\n\n

Nothing that has so much love fuelling it could stay down for long.<\/p>\n\n\n\n

While the Italian wine industry may be hurting right now, this isn\u2019t the first time that it\u2019s been down. Producers have endured countless wars. They\u2019ve endured diseases that ravaged their crops.<\/p>\n\n\n\n

But through their passion, they always pulled through.<\/p>\n\n\n\n

That passion is as much a part of the wine culture as anything else. And we\u2019re sure that it\u2019s this passion that will see the global wine industry recover in the wake of COVID-19.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

There\u2019s a lot of concern about what\u2019s going to happen to the Italian wine industry in the wake of the global pandemic. Not just the Italian industry, in fact. The global industry has been hit hard by what\u2019s happening right now. And it\u2019s easy to see why. Producers aren\u2019t able to work on their product […]<\/p>\n","protected":false},"author":36,"featured_media":24264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Wine is a Cultural Fact \n#ItalianWine #GlobalCulture #History","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[741],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"Wine is a Cultural Fact \u2013 The Reasons Why the Wine Industry Will Always Endure - xtraWine Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.xtrawine.com\/en\/wine-is-a-cultural-fact-the-reasons-why-the-wine-industry-will-always-endure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wine is a Cultural Fact \u2013 The Reasons Why the Wine Industry Will Always Endure\" \/>\n<meta property=\"og:description\" content=\"There\u2019s a lot of concern about what\u2019s going to happen to the Italian wine industry in the wake of the global pandemic. 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