{"id":18423,"date":"2019-03-23T16:00:40","date_gmt":"2019-03-23T15:00:40","guid":{"rendered":"https:\/\/blog.xtrawine.com\/?p=18423"},"modified":"2021-05-25T09:11:45","modified_gmt":"2021-05-25T07:11:45","slug":"sales-of-italian-wine-surpass-french-wine-and-three-reasons-why","status":"publish","type":"post","link":"https:\/\/blog.xtrawine.com\/en\/sales-of-italian-wine-surpass-french-wine-and-three-reasons-why\/","title":{"rendered":"Sales of Italian Wine Surpass French Wine (And Three Reasons Why)"},"content":{"rendered":"\n

In 2017, sales of Italian wine surpassed those of French wine. After much back and forth between the world\u2019s two largest wine industries, the Italians came out on top.<\/p>\n\n\n\n

And that left us wondering what 2018 would bring.<\/p>\n\n\n\n

Would the French industry bounce back and reclaim the top spot<\/strong>? Would the Spanish industry, which is always snapping at the heels of the French and Italian wine industries, manage to propel itself closer to the leading position?<\/p>\n\n\n\n

Or, would the Italian wine industry cement itself as the largest in the world<\/a> in 2018?<\/p>\n\n\n\n

Though it\u2019s still pretty early into 2019, we can pretty confidently say that Italy has taken the top spot again. In terms of pure production and sales, no other country has managed to top Italy.<\/p>\n\n\n\n

Here, we\u2019re going to look at some of the reasons why.<\/p>\n\n\n\n

Reason #1 \u2013 The Continued Popularity of Prosecco<\/strong><\/h2>\n\n\n\n

The rise of Prosecc<\/a>o<\/a><\/strong> <\/a>has played a huge role in the recent success of the Italian wine industry. In fact, you could make the case that this wonderful Italian sparkling white wine is now the world\u2019s most popular wine<\/strong>.<\/p>\n\n\n\n

But 2018 threw out some hints that that wine may have lost some of its lustre.<\/p>\n\n\n\n

That\u2019s especially the case in the UK<\/strong>. Long one of the biggest Prosecco-consuming nations in the world, the UK saw its Prosecco purchases fall for the first time in a long time in 2018.<\/p>\n\n\n\n

Alarm bells started ringing. But there were a couple of things that tempered the panic. <\/p>\n\n\n\n

Firstly, the drop was relatively small, especially when compared to the massive gains<\/strong> that Prosecco has enjoyed in the UK over the last decade. There\u2019s no established pattern yet, so we\u2019ll have to wait until the end of 2019 to see if the UK has truly started to fall out of love with Prosecco.<\/p>\n\n\n\n

However, the UK isn\u2019t the only nation to have a love affair<\/em> with Prosecco. For several years now, the wine has been creating a foothold in the United States<\/strong>.<\/p>\n\n\n\n

2018 may have seen those efforts come to fruition. <\/p>\n\n\n\n

Prosecco sales shots up in the United States last year, which more than made up for the shortfall in the UK.<\/p>\n\n\n\n

And it gets even better for Italian wine producers. <\/p>\n\n\n\n

Prosecco has long since overtaken Champagne<\/strong> <\/a>as the world\u2019s most popular sparkling wine. Its combination of quality and cost-effectiveness<\/strong> has played a huge role in that.<\/p>\n\n\n\n

But you wouldn\u2019t expect Prosecco to overtake Champagne on its own home turf\u2026right?<\/em><\/p>\n\n\n\n

2018 indicates that we may see just that. France bought 40% more Prosecco<\/strong> in 2018 than it did in 2017. So, even in Italy\u2019s largest competitor, Prosecco\u2019s enjoying plenty of growth.<\/p>\n\n\n\n

We cannot overstate the important role that Prosecco plays in the growth of the Italian wine industry. 2018 was another banner year for the wine and we see no reason why 2019 will be any different.<\/p>\n\n\n\n

Reason #2 \u2013 The Rise of Wine Tourism<\/strong><\/h2>\n\n\n\n

Both the French and Italian wine industries have very rich histories<\/strong> behind them<\/a>. Each country has hundreds, if not thousands, of producers that are keen to tell their stories. Plus, their most famous wines have been around for centuries.<\/p>\n\n\n\n

All of that history has led to a growing wine tourism industry,<\/strong> People actually travel to both countries with the sole intention of visiting vineyards and seeing how wines get made.<\/p>\n\n\n\n

Now, both France and Italy have embraced this opportunity to attract more people to the country. But you can make the argument that Italy has perhaps been a little more successful in this region.<\/p>\n\n\n\n

In fact, if you head to any major Italian producer\u2019s website, you\u2019re likely to see sections advertising guided tours of the facility. A little more searching online will help you to find entire packages dedicated to Italian wine tourism.<\/p>\n\n\n\n

When you combine that with festivals and the other events that pull people to Italy anyway, you have potential for growth in the industry.<\/p>\n\n\n\n

And while the effects of wine tourism aren\u2019t as large as the other reasons for growth on this list, they shouldn\u2019t be ignored. Italy has created a more welcoming atmosphere around its wine industry to the point where people no longer see it as something impenetrable and overly-sophisticated.  <\/p>\n\n\n\n

People visit Italy to learn about great wines. Then, they go back home and buy more of those wines.<\/p>\n\n\n\n

It\u2019s a small thing, for sure. But if 1 million tourists each buy five bottles of Italian wine during the year because of what they experienced during a vacation, that\u2019s five million extra sales.<\/p>\n\n\n\n

Reason #3 \u2013 Embracing the Organic Trend<\/strong><\/h2>\n\n\n\n

The natural or organic wine trend<\/strong> is one that\u2019s affecting the entire industry. Again, both the French and Italian industries have seen many of their producers opt to create organic variants of their wines. <\/p>\n\n\n\n

And consumers have responded in droves. <\/p>\n\n\n\n

Italy stands just a little bit ahead of France when it comes to the adoption of organic wine production. In 2016, France had 70,100 hectares dedicated to organic wine.<\/p>\n\n\n\n

Italy had 85,000<\/strong>.<\/p>\n\n\n\n

Interestingly, both fell behind Spain, which had 100,000 hectares.<\/p>\n\n\n\n

All three countries have continued to grow their organic wine production and it\u2019s clear that there\u2019s a niche that\u2019s getting filled. Organic wine sales rose throughout 2018 and they\u2019re now at their highest ever point.<\/p>\n\n\n\n

With Italy just ahead of France in his respect, you have to point to organic wine<\/strong> as a major reason why Italy has sold more bottles than France in 2018.<\/p>\n\n\n\n

The Final Word<\/strong><\/h2>\n\n\n\n

As an Italian wine merchant, we\u2019re always delighted to see the Italian industry doing so well.<\/p>\n\n\n\n

But of course, our main concern is always going to be great wine. It doesn\u2019t matter where a bottle of wine comes from. If it\u2019s of a high enough quality, we\u2019ll try to bring it to you on the pages of xtraWine.<\/p>\n\n\n\n

Perhaps you\u2019re feeling tempted to contribute to the growth of the Italian wine industry yourself? We have plenty of vintages available on xtraWine<\/strong><\/a>, so why not browse our online store to see if you can find something to suit your tastes?<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

In 2017, sales of Italian wine surpassed those of French wine. After much back and forth between the world\u2019s two largest wine industries, the Italians came out on top. And that left us wondering what 2018 would bring. Would the French industry bounce back and reclaim the top spot? Would the Spanish industry, which is […]<\/p>\n","protected":false},"author":36,"featured_media":18424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Sales of Italian Wine Surpass French Wine \n#ItalianWine #FrenchWine","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[774,785,728,739,736,694],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"Sales of Italian Wine Surpass French Wine (And Three Reasons Why) - xtraWine Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.xtrawine.com\/en\/sales-of-italian-wine-surpass-french-wine-and-three-reasons-why\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales of Italian Wine Surpass French Wine (And Three Reasons Why)\" \/>\n<meta property=\"og:description\" content=\"In 2017, sales of Italian wine surpassed those of French wine. 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